Letters From A Hopeful Creative
Letters From A Hopeful Creative
Where should I focus my energy if I have limited time for marketing?
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Where should I focus my energy if I have limited time for marketing?
And why marketing is not a sure science but instead just one big experiment
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In today’s episode we dive into this letter from a listener:

I’m so happy you two are back! I listened to your podcast a few years ago when I was dreaming about creating a business, and now I’m actually starting one, so it’s perfect timing for me.  I have a chronic illness that only allows me to work about 2 hours a day most days (although it fluctuates often from 0-4 hours). I just finished creating my website a few weeks ago, so I’m starting from scratch, and I’m trying to figure out how to manage the marketing side of things because I find social media extremely draining.   

Realistically, I think I can dedicate one day a week to marketing without it taking away too much creative time, so I’m wondering, where should I focus my energy? Are there any social platforms or tools where it’s possible to just show up once a week and actually connect with people? I am a pretty extreme introvert, so anytime I try to do more than that, or a little each day instead, I just can’t function. I need fully uninterrupted days to get into the creative flow.  I have put some time into SEO that will hopefully start working in a few months. I’ve also started a blog and I’m posting each one to Pinterest, but I’m just wondering if you have any other ideas? I’m not looking for overnight results - I’m definitely in the slow lane, as Jen would say. I’d love to hear your thoughts.

- Claire

In today’s episode we share our encouragement for how we would prioritise our marketing energy with limited time, why marketing is not a sure science but instead just one big experiment, and what marketing tasks we would prioritise at different stages of business too.

And the beautiful illustration Emily Charlotte Powell sent to us:

Letters From A Hopeful Creative is produced by Sonics Podcasts

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Letters From A Hopeful Creative

Letters From A Hopeful Creative

Letters From A Hopeful Creative is a fortnightly podcast brought to you by Sara Tasker and Jen Carrington. In each episode they answer a letter from a hopeful creative who is looking for some guidance, support, and encouragement in their journey, and share some of the lessons they have learned along the way as creative coaches and online business owners. Each episode is like a mini coaching session and pep talk all rolled into one - tune in every other Monday morning for brand new episodes.