In today’s episode we dive into this letter from a listener:
I’m so happy you two are back! I listened to your podcast a few years ago when I was dreaming about creating a business, and now I’m actually starting one, so it’s perfect timing for me. I have a chronic illness that only allows me to work about 2 hours a day most days (although it fluctuates often from 0-4 hours). I just finished creating my website a few weeks ago, so I’m starting from scratch, and I’m trying to figure out how to manage the marketing side of things because I find social media extremely draining.
Realistically, I think I can dedicate one day a week to marketing without it taking away too much creative time, so I’m wondering, where should I focus my energy? Are there any social platforms or tools where it’s possible to just show up once a week and actually connect with people? I am a pretty extreme introvert, so anytime I try to do more than that, or a little each day instead, I just can’t function. I need fully uninterrupted days to get into the creative flow. I have put some time into SEO that will hopefully start working in a few months. I’ve also started a blog and I’m posting each one to Pinterest, but I’m just wondering if you have any other ideas? I’m not looking for overnight results - I’m definitely in the slow lane, as Jen would say. I’d love to hear your thoughts.
- Claire
In today’s episode we share our encouragement for how we would prioritise our marketing energy with limited time, why marketing is not a sure science but instead just one big experiment, and what marketing tasks we would prioritise at different stages of business too.
And the beautiful illustration Emily Charlotte Powell sent to us:
Letters From A Hopeful Creative is produced by Sonics Podcasts
Where should I focus my energy if I have limited time for marketing?