How could I grow and nurture my audience without using Instagram?

In today’s episode we dive into this letter from a listener:

Over the last year, I’ve found myself becoming less and less engaged and connected to Instagram as a form of marketing. I don’t enjoy creating videos. I don’t like being pressured into buying a blue tick just to stop my work being copied.

But more importantly, it doesn’t align with my values of a soul-centred approach to business and life, and honestly, it has been quite detrimental to my mental health as I’ve struggled with my physical health over the last year, comparing my reality to everyone else’s highlight reel.

My question to you Jen and Sara is, how else would you reach your audience in this current landscape if you moved away from Instagram? I’m not saying imagine it’s gone all together, but more how would you create a business that is PURPOSELY not on Instagram, when it feels like everyone else is.

I think we’re told that Instagram ‘needs’ to be integral and that ‘businesses can’t survive without it’ but businesses were thriving long before pictures in a grid were a thing!

I’m currently on a break from Instagram to experiment and navigate this myself, but to have other people’s opinions and thoughts would be amazing. And perhaps a little bit of the permission slip I’m seeking to create a business that works for me and my energy flow.

- Vic

In today’s episode we share how and why neither of us rely on Instagram as a marketing platform, our thoughts on the shifting landscape of the platform, and encouragement for building and running a thriving business without relying on Instagram for growth and reach.

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