Letters From A Hopeful Creative
Letters From A Hopeful Creative
What do I do when it feels like my audience have lost interest?
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What do I do when it feels like my audience have lost interest?

What to do when it feels like your business has lost momentum...
26
5

In today’s episode we dive into this letter from a listener:

I am 6 years into running my business and I feel like I’m running out of steam. The beginning was hard, but then came the “Instagram high” with dozens of thousands of engaged followers. Everything felt so exciting and spacious, I felt like people wanted to see what I’m up to, follow my work and buy from me. Then the pandemic happened and it left me burnt out. For the past two years I was running on the momentum I generated at the beginning of my journey. But the momentum seems to have stopped.

Now slowly coming back to myself and my business I can’t help to feel like it’s almost dead. For the past few months I’m working on different ideas to get it all back up and running but I noticed no one cares. I set up a Substack but the engagement is very low, sales are low and so is my mood. Long story short, my main concern is: did they only like me because they didn’t know real me before and now that they do, they checked out and there’s no hope left? How do you run a business when you don’t feel like one of the popular girls anymore?

- Unpopular One

In today’s episode we share our encouragement for today’s letter writer, our perspective on audience engagement and behaviour evolving, and how we would prioritise re-engaging our audience and breathing fresh life back into our business.

Letters From A Hopeful Creative is produced by Sonics Podcasts

Discussion about this podcast

Letters From A Hopeful Creative
Letters From A Hopeful Creative
Letters From A Hopeful Creative is a fortnightly podcast brought to you by Sara Tasker and Jen Carrington. In each episode they answer a letter from a hopeful creative who is looking for some guidance, support, and encouragement in their journey, and share some of the lessons they have learned along the way as creative coaches and online business owners. Each episode is like a mini coaching session and pep talk all rolled into one - tune in every other Monday morning for brand new episodes.