Episode 24: To niche or not to niche?

In today's episode Sara and Jen respond to a letter writer who is struggling to decide whether or not their business should be more niche. Together they explore why they don't believe in forcing yourself to find a niche, and instead why they believe in leaning into what makes you and your work special and unique. They share their own approach to niching in their business and their encouragement for anyone listening who is unsure of how to approach this in their own business moving forward too.